Privacy Policy

 

1. Introduction

This Privacy Policy describes how Dusk To Dawn. (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from dusktodawnstore.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

2. Information We Collect

Depending on how you interact with the Services, we may collect information directly from you, automatically, and/or from other sources.

Information You Provide to Us

We collect information directly from you when you use the Services, such as when you:

• Create an account
• Provide feedback
• Place an order
• Sign up for emails
• Engage with customer service
• Respond to surveys or quizzes

The following describes common types of information you may provide to us:

• Contact information, such as name, email address, phone number, and physical address.
• Account information, such as your login information and preferences.
• Order information, including billing and shipping addresses, the contents of your order, the content of your cart, and your transaction history.
• Communications, including information provided in emails, during customer service interactions, on social media (e.g., liking or sharing our posts), or in response to surveys or quizzes.
• Location information, which may include your general location inferred from your IP address or precise location data when you grant permission.
• Information requested by lead and order forms.
• Any other information you provide to us.

You are not required to provide us with any information about yourself. However, if you do not provide certain information, the Services may not function as intended, and you may be unable to access certain features. For example, if you do not provide your name and email address, you cannot create an account.

Information We Collect Automatically

We collect some kinds of information automatically when you interact with the Services, including:

• Device information, such as IP address, device type, device hardware information, operating system information, browser type, version, language, time zone, unique device identifiers, and mobile advertising identifiers (e.g., mobile advertising ID).
• Usage information about how you interact with the Services, including the date and time of interactions, pages viewed, links clicked, time spent on each page, and websites or apps visited before and after using the Services.
• Location information, as described above.

We and other parties may use cookies and similar technologies to collect and store some of this information.

Information We Collect from Other Sources

We may collect information about you from other sources, such as:

• Parties, including business partners, marketers, advertising networks, data providers, analysts, public databases, and other parties. This information may supplement information we collect in other ways, such as demographic, contact, and statistical information.

3. How We Use Your Information

We use the information we collect for various purposes, depending on the type of information and your interactions with the Services. These purposes may include:

• Providing and maintaining the Services, including registering your account and managing our business operations.
• Conducting analysis and research related to the Services to understand usage and improve our offerings.
• Enhancing and improving the Services by developing new features.
• Developing new products and services.
• Communicating with you about your account, requested services, customer service inquiries, or other inquiries, in accordance with your preferences.
• Advertising and marketing the Services and other products or services, as described in more detail below, following your preferences.
• Conducting surveys and similar activities.
• Maintaining security and preventing fraud.
• Verifying your identity or authenticating you.
• Complying with applicable laws, regulations, legal processes, and procedures.
• Exercising our legal rights (including enforcing our terms and policies), detecting and preventing illegal activity on the Services, and protecting the rights, property, or safety of Dusk To Dawn., our users, or others.

4. Cookies, Analytics, and Advertising

Cookies

We and other parties may use cookies and similar technologies, such as pixels (clear GIFs), to collect your data. Cookies are small text files placed on your device by web servers, designed to store basic information and help websites and apps recognize your browser. Cookies serve various purposes, including:

• Assisting you in navigating and interacting with the Services.
• Making your experience more relevant and personalized.
• Analyzing your use of the Services.
• Saving your preferences.
• Authenticating you.
• Enabling certain types of advertising.

Cookies on the Services may be set by us (first-party cookies) or by third parties (third-party cookies). We may use session cookies (deleted when you close your browser) and persistent cookies (stay on your browser or device for longer). We may also use pixels in emails you receive from us to record actions like email opens or link clicks.

You can manage your cookie preferences through your browser settings, but disabling cookies may affect your access to certain features of the Services. Some cookies are strictly necessary for the Services to function, and you cannot opt out of them.

Analytics

We and third-party web analytics services, such as Google Analytics, may use cookies and similar technologies on the Services for analytics purposes. You can find more information about Google's analytics practices here. To prevent Google Analytics from using your information for analytics, you can install the Google Analytics Opt-out Browser Add-on.

Preferences you exercise regarding cookies and analytics are specific to the device/browser on which you make them. Preferences do not carry over to different browsers or devices unless you indicate them separately.

Online Advertising

We may allow third-party cookies and third-party advertising technologies (e.g., ad networks and ad servers, such as Google's and Meta's ad services) to deliver relevant and targeted advertisements and content to you on other websites and apps you visit.

These ads may be based on various factors, including the content of the page you are viewing, automatically collected information, information you provide, and other details about you. Advertisements may also be based on your current activity or your activity over time across different websites, and they may align with your interests.

If you want more information about tailored advertising and how you can generally control cookies to receive tailored advertising, you can visit the Network Advertising Initiative's Consumer Opt-Out Link and the Digital Advertising Alliance's WebChoices Tool to opt out of receiving tailored advertising from companies participating in those programs. For region-specific opt-out options, please see the Supplemental Privacy Notice below.

Please note that we do not control the above opt-out links, and we are not responsible for any choices you make using them, their continued availability, or accuracy.

5. Do Not Track

Do Not Track ("DNT") is a privacy preference available in certain web browsers. We, like many other Services, do not currently recognize or respond to browser-initiated DNT signals. Please note that DNT is distinct from the user "preference signal" mentioned in the "Your Rights and Choices" section below. The user preference signal is a browser-based control indicating whether you would like to opt out of processing your information for specific purposes, such as the "sale" of your information or disclosure of your information for targeted advertising purposes, as defined under applicable laws.

6. How We Disclose Your Information

We may disclose the information we collect from and about you in the following ways:

• Vendors: We may disclose or provide access to your information to vendors that provide services on our behalf, including website hosting, data storage, analytics, research, marketing and advertising, payment processing, security, data enrichment, content, contests and similar offerings, and other services. 
• Advertising: We may share certain data with advertising platforms, such as Google and social networks like Facebook, to target existing users and customers with highly relevant advertising campaigns. For these purposes, we may share a unique code (such as a hashed email address) with the applicable advertising platform. This identifier is used to match against existing users of the relevant platform and to identify potentially relevant audiences for targeted advertising.

7. Your Rights and Choices

Rights Regarding Your Information

Depending on your jurisdiction, you may have specific rights regarding your "personal information" or "personal data," as defined by applicable law. These rights may include, but are not limited to, the right to request that we:

• Provide you with access to and/or a copy of certain personal information we hold about you.
• Inform you about the categories of personal information we collect or disclose about you, the categories of sources of this personal information, the business or commercial purpose for collecting this personal information, and the categories of parties to which we disclose this personal information.
• Correct inaccurate personal information we hold about you.
• Delete certain personal information we hold about you.

our specific rights may vary depending on your jurisdiction of residence. For example, you may have the right to object to, restrict, or opt out of our processing of certain information. Please refer to the "Supplemental Privacy Notice" below for region-specific rights.

You can exercise these rights by contacting us at hello@dusktodawnstore.com. Some information may be exempt from your requests under applicable law, as we may need to retain certain information to provide the Services or comply with legal requirements.

We may need to verify your identity before responding to certain requests, which may include, at a minimum, verifying your name and email address. If applicable in your jurisdiction, you may designate an authorized agent to make requests on your behalf, provided you or the agent provide us with written authorization or power of attorney signed by you. You may still need to verify your identity directly with us.

If we rely on your consent to process information, you have the right to revoke this consent at any time by emailing hello@dusktodawnstore.com with the subject line "Revoke Consent" and specifying the information for which you want to revoke consent. Revocation of consent will not affect the validity of consent provided prior to revocation.

Depending on your jurisdiction, you may also have the right to contact the applicable data protection authority with complaints regarding our practices. However, we encourage you to contact us first to resolve any questions or complaints.

8. Right to Opt Out of “Sales” and “Sharing”

As discussed in the “Cookies, Analytics, and Advertising” section above, we may provide your information to advertising providers for purposes of targeted advertising, to show you more relevant and tailored ads, and to analytics providers that assist us in analyzing how you use the Services, our user base, and other matters. Under applicable law, the disclosure of your personal information to these parties to provide these services may be considered a “sale” of personal information, a “sharing” of personal information, or the processing of personal information for targeted advertising purposes.

To opt out of our online disclosures of your information (such as through cookies and similar technologies) for purposes that could be considered a “sale” or “sharing,” please adjust your privacy settings in the Privacy Settings link on our website. To opt out of any other such disclosures, email us at hello@dusktodawnstore.com with the subject line “Sale/Sharing Opt Out” and provide your name. In some jurisdictions, you may also opt out via a legally-recognized browser-based opt out signal. Under certain applicable US states, you can opt out using our opt-out page.

Please note that we do not knowingly “sell” or “share” personal information of individuals under 16 years of age.

9. Your Choices About Marketing Communications and Push Notifications

• Email: Subject to any applicable legal requirements, if you provide us with your email address, we may send you marketing and promotional communications on behalf of ourselves and other parties. You may opt out of these emails using the “Unsubscribe” instructions in such emails. Please note that it may take some time to process your request, consistent with applicable law. If you unsubscribe from marketing and promotional emails, you may still receive administrative and service-related emails from us, such as emails regarding your account and updates to our terms or policies.
• Text/SMS: Subject to any applicable legal requirements, if you provide us with your mobile phone number, we may send you text/SMS-based marketing and promotional communications. To opt out of these communications, reply “STOP” or “UNSUBSCRIBE”.

10. Retention

We retain your information for as long as necessary for the purposes for which it is collected and processed. These retention periods vary depending on the nature of the information, your interactions with us, and the purposes for collection and processing.

Once the purposes for processing your information have concluded, we will either permanently delete or destroy the relevant information or anonymize it such that it no longer identifies you.

11. Security

We use reasonable efforts to protect your information from unauthorized access, use, or disclosure. However, please be aware that we cannot guarantee the absolute security of your information because no method of transmission over the Internet or electronic storage is fully secure.

To enhance the security of your information and any accounts you have with the Services, we recommend:

• Creating strong passwords that only you know.
• Closing accounts after you finish using them on shared devices.
• Avoiding access to the Services over unsecured networks.

You are solely responsible for any activity that occurs through your account, whether or not you authorized the activity. If you become aware of unauthorized use of your password or account, please notify us promptly.

12. Miscellaneous

International Users

We are located and process your information in Canada and elsewhere. We and our vendors may process your information in Canada and other locations, where privacy protections may not be the same or as strict as the protections in your country of residence. By using or otherwise engaging with the Services, you acknowledge and consent to us transferring and processing your information in Canada and anywhere else that we or vendors are located.

Third-Party Links

The Services may contain links to third-party websites, apps, or other services. This Policy does not apply to the privacy practices of other parties or their websites, apps, or other services. Before engaging with another party, please review their privacy policy.

Children’s Privacy

The Services are not intended for use by children. We do not knowingly collect "personal information" (as defined in the U.S. Children’s Online Privacy Protection Act) from children under the age of 13. If we learn that someone under 13 has provided us with their personal information, we will use reasonable efforts to remove that information from our databases as required by applicable law.

Changes to this Policy

We may update this Policy from time to time. When we do so, we will post the updated Policy here with a new "Last updated" date. By continuing to use or otherwise interact with the Services after an update to this Policy is posted, you agree that we may process your information in accordance with the updated Policy.

14. Contact Us

If you have questions about this Policy or our privacy practices, please email us at hello@dusktodawnstore.com.

15. Supplemental Privacy Notice

This Supplemental Privacy Notice is provided to comply with the requirements of certain state privacy laws, including California, Colorado, Connecticut, and Virginia. This Supplemental Privacy Notice only applies to residents of those states and explains what information we collect about you, where and from whom we collect it, why we collect it, and your respective state rights related to it.

Categories of PI we collect: In the past 12 months, we have collected the following categories of PI from consumers:

• Identifiers, such as name, email address, physical address, telephone number, IP address, and login information.
• Internet, electronic network, and device activity and device information and related identifiers, such as information about your interactions with the Services, device and advertising identifiers, information about your device hardware and software (as more fully described in the section above, “Information We Collect”).
• Geolocation data, such as your general location inferred from an IP address.
• Inferences from some of the above information to create a profile reflecting.
• Sensitive personal information, such as login information allowing access to a user account.

Categories of sources from which we collect PI: We collect the categories of PI listed above:

• Directly from you.
• Automatically from your activities on the Services or your devices.
• Other parties such as data enrichment services.

Purposes for collection and disclosure: In the past 12 months, we have collected the categories of PI listed above for the business or commercial purposes listed above in the section, “How We Use Your Information.” Our purposes for using PI may vary based on the circumstances and the nature of the PI.

Categories of parties to which we disclose PI: In the past 12 months, we have disclosed the categories of PI listed above for a business or commercial purpose to the categories of parties listed above in the “How We Disclose Your Information” section. To whom we disclose PI varies based on the nature of the PI and the purposes for which we use it.

Categories of PI we have “sold” or “shared”: In the past 12 months, we have “sold” and/or “shared” (as such terms are defined in the CCPA) IP addresses (an “identifier”) and internet, electronic network, and device activity and device information and related identifiers (such as information collected via advertising cookies). We have “sold” these categories of PI to, and/or “shared” them with, the following categories of parties: advertising providers such as ad networks, analytics providers, and partners (as described above in “How We Disclose Your Information).

We do not knowingly “sell” or “share” the personal information of children under 16.

Retention

See the Retention section of this Policy above for our retention practices.

Your rights

You have the right to:

• Request that we disclose certain information to you about our collection and use of your PI, including:
  • What PI we collect about you.
  • Our business purpose for collecting PI about you.
  • The types of third parties with whom we share your PI.
  • The specific pieces of PI we collect about you and provide it in a readily-usable format.
  • The types of PI that we disclosed about you for a business purpose, and the categories of third parties to whom we disclosed your PI.
• You have the right to be informed about the PI we collect about you at or before the time we collect it.
• You have the right to request that we delete any PI that we have about you.
• You have the right to request a correction of any inaccurate information in the PI we collect about you.
• You have the right to stop us from sharing your PI to display advertisements to you based on your activities, preferences, and interests.
• If we use your sensitive PI for purposes other than to render services or offer products to you, you will have the right to request that we limit the processing of your sensitive PI.
• You will not be discriminated against or penalized for exercising your rights to your PI.

To exercise your rights, please contact us at hello@dusktodawnstore.com.

16. EEA/UK Privacy Notice

This EEA/UK Privacy Notice applies solely to residents of the EEA and UK and supplements the Policy.

Legal bases for processing personal data

We rely on the following legal bases to “process” the personal data described above (where “process” and its cognates refer to collection, use, disclosure, and other operations performed on personal data):

• Contractual obligations: We may process personal data to honor our contractual obligations to you.
• Legitimate interests: In some cases, we process personal data on the ground that it furthers our legitimate business interests in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals, such as customer service, certain promotional activities, analyzing and improving our business, providing security for our Services, preventing fraud, and managing legal issues.
• Legal compliance: We need to use, share, and disclose information in certain ways to comply with our legal obligations. This includes processing personal data subject to tax, financial, or other governmental regulations.
• With your consent: Where required by law and in some other cases, we process personal data on the basis of your consent. You may withdraw your consent at any time by emailing hello@dusktodawnstore.com with the subject line “Revoke Consent” and explaining the personal data and processing activities for which you want to revoke consent.

Your rights

EEA and UK residents have the rights listed in the “Your Rights and Choices” section of this Policy. In addition, as provided in applicable law, you may have the right to request that we:

• Provide you with a copy of the personal data that you have provided to us in a commonly used, machine-readable format, and/or transmit such personal data directly from us to another controller, where technically feasible.
• Restrict our processing of personal data:
  • If the processing is unlawful.
  • If we no longer need to process the personal data.
  • While we verify the accuracy of personal data when you have contested its accuracy.
  • When you object to processing based on legitimate interests.

To exercise any of your rights, please use the email address provided in the “Your Rights and Choices” section of this Policy.

As with requests to exercise other rights, please note that certain personal data may be exempt from these requests. We may need to take reasonable steps to verify your identity before responding to certain requests, as described in the “Your Rights and Choices” section of this policy.

If you believe our processing of your personal data infringes EEA or UK privacy laws, you also have the right to lodge a complaint with a supervisory authority, in particular in the country of your habitual residence, place of work, or place of the alleged infringement. However, we encourage you to contact us first to resolve any questions or complaints.

Our use of cookies

EEA and UK law requires us to provide you with more detailed information about the types of cookies we use on the Services.

• Strictly Necessary cookies: These cookies enable you to use our Services. These cookies are essential to enable you to browse our Services and use certain features. Disabling them may prevent you from using certain parts of the Services. Without these cookies, services such as shopping activity and paying activity cannot be provided. These cookies also help keep our Services safe and secure.
• Preference cookies: These cookies store information such as your preferred country and language selection, login data, and website preferences. Without these cookies, our Services may not be able to remember certain choices you've previously made (such as a saved country / language preference) or personalize your browsing experience by providing you with relevant information. These cookies can also be used to recognize your device so that you do not have to provide the same information more than once.
• Performance cookies: These cookies collect information about how you use our Services, such as which pages you visit regularly. These cookies are used to provide you with a high-quality experience by tracking page load, site response times, and error messages.
• Targeting / Advertising cookies: These cookies gather information about your use of our Services so we may improve your experience and provide you with more relevant content and advertising. They are also used to gather feedback on customer satisfaction through surveys. They remember that you've visited our Services and help us understand usage of our Services. Some of these cookies are from other parties that collect information about users of our Services in order to provide advertising (on our Services and elsewhere) based on users’ online activities (so-called "interest-based advertising") on our Services and elsewhere online. The other parties involved in interest-based advertising collect internet browsing information (e.g., websites visited, time of visit) across different websites and over time, and they may use the information they collect on our Services to provide you ads (from us and other companies) across the internet.

 Last Updated: 20/12/2023